Phase 1 – Cloud 9, part of JaNEWary campaign of new shows.
Flight Dates: January 11th, 2013 - January 17th, 2013
+ Targets: United States Only: The Kids Channel of CPMStar.
+ Method: CPM
+ The campaign reached the goal through targeted Performance Optimized Banners, Branded/Standard
Video, and Site Specific Game Branding.
+ Served over 1,190,000 Performance Optimized Banner Impressions on Kids Channel
+ Served over 1,180,00 Branded Video impressions on targeted Kids Channel
+ Served 760,000 Targeted Site Specific Game Branding Impressions
+ Ad Formats: 728x90, 300x250, 160x600, and Pre-Roll Video formats and the Site
Skin.
Phase 2 – I Didn’t Do It, campaign for new Disney Channel show.
Flight Dates: January 20th, 2013 - January 26th, 2013
+ Targets: United States Only: The Kids Channel of CPMStar.
+ Method: CPM
+ The campaign reached the goal through targeted Performance Optimized Banners, Branded/Standard
Video, and Site Specific Game Branding.
+ Served over 1,300,00 Branded Video impressions on Kids Channel
+ Served over 950,000 Site Skin impressions on Kids Channel
+ Served over 580,000 Targeted Site Specific Game Branding Impressions
+ Ad Formats: 728x90, 300x250, 160x600, and Pre-Roll Video formats and the Site
Skin.
